Berryline × wikiHow: An Invitation to Share Our Expertise

In April 2024, an unexpected invitation arrived at Berryline.

wikiHow, the internationally recognized educational platform, had reached out to invite Filip Kabashi of Berryline Candles to join its Candle Making Expert Co-Author program.

The invitation came from wikiHow's Experts & Partnerships team, which had identified Filip during its search for knowledgeable contributors in candle making.

For an independent Canadian fragrance brand built through years of experimenting with waxes, developing formulations, and refining candle performance, being approached for that expertise was a meaningful moment.

From Experience to Education

Following the invitation, we completed the Expert Partnerships Agreement in May 2024, beginning a collaboration that brought our practical knowledge to wikiHow's educational content.

Through written contributions, Filip shared insights from Berryline's experience with candle formulations, wick selection, burn performance, and candle care.

These contributions became part of wikiHow's collaborative approach to producing practical, accessible articles for readers beyond Canada.

What made this opportunity particularly rewarding was the chance to share knowledge developed through years of hands-on experimentation, not to promote our products, but to help others better understand the craft.

For Berryline, the collaboration represented something meaningful: the experience behind our candles had become valuable beyond the products themselves.

And that's a milestone we're proud to have as part of our story.

In 2024, wikiHow invited Berryline's Filip Kabashi to participate in its Candle Making Expert Co-Author program.

Explore Filip Kabashi's wikiHow contributor profile: https://www.wikihow.com/Author/Filip-Kabashi