Berryline × Crunch Fitness: An Unexpected Connection
Updated: 2 days ago
Just four days after selling our very first candle, Berryline found itself introducing the brand in a rather unexpected setting.
On August 27, 2022, we participated in the grand opening of a Crunch Fitness location in Muskoka, Ontario. With our candles on display, we welcomed visitors to discover our fragrances in a place more commonly associated with movement and fitness than home fragrance.
For a brand that had only just begun selling its first candles, it was an exciting opportunity to meet new people and share something we'd spent years developing.
And the connection didn't end when the event was over.
In November 2022, Berryline joined the Crunch Fitness member perks program, making our brand discoverable to participating members through the club's app.
Where Two Different Worlds Meet
Fitness and home fragrance might seem unrelated, but both can become part of people's personal routines.
During our conversations, the Crunch team expressed interest in Berryline's approach to candle ingredients and formulation. That interest helped create a connection between two businesses working in very different industries.
Just four days separated our first candle sale from that grand opening. At the time, we were introducing something entirely new, without knowing where those first conversations might lead.
By November, one of those connections had become a place for Berryline in the Crunch Fitness member perks program.
It's a small piece of our early history, but one that reminds us how much can begin in the first few days of a business.
Berryline Candles participated in a Crunch Fitness grand opening in Muskoka, Ontario, on August 27, 2022, and joined the Crunch Fitness member perks program in November 2022.
Amazing